About Us

We are a 501c3 environmental nonprofit for kids and families dedicated to serving Indian Rocks Beach and the surrounding communities as we strive to make a positive impact on our environment by creating a Green Town.

Our mission is to provide kids of all ages the opportunity to learn about and impact their local environment through hands-on education, sustainability efforts, and community service, ultimately inspiring eco-responsibility and lifelong stewardship of the earth.

Anyone can be a member and participate in a variety of ways:

  • Preschool and Elementary Age Kids: Activities
  • Teens: Earn Volunteer Hours
  • Families: Adventures & Adult Socials
  • Everyone: Support our Cause/Volunteer

Become a Greenie!

  • $25 Annual Membership
    • Family
    • Supporter
  • $100 Lifetime Membership
    • Family
    • Supporter


Community Projects

GreenTown Kids hosts 4 quarterly cleanups in the City of Indian Rocks Beach each year.  With the help of our Greenies, community volunteers, project sponsors, and partners, we are able to pick up hundreds of pounds of trash off our beach, ensuring it stays out of our ocean and away from the marine life.

In 2023 over 250 volunteers helped pick-up over 220 pounds of trash!!!

Our 2024 IRB Citywide beach cleanup schedule is:
• Sunday, January 21st (12-2pm) 17th Ave Access –
Clean Beach, 
Clean Slate Beach Cleanup

• Sunday, April 21st (12-2pm) 17th Ave Access –
Earth Day Great 
American Cleanup

• July 4th-7th (anytime, any access)
DIY Red White & Blue Beach 

• Sunday, November 3rd (12-2pm) 17th Ave. Access – 
Give Thanks for a 
Clean Beach International Coastal Cleanup

Thanks to our 2024 beach cleanup community sponsors!

Our Story

GreenTown Kids was founded by Allie DeVore and brought to life with the help of a small group of other moms and friends striving to do more for their local beach town’s environment, while providing an opportunity for their kids and families to be involved in their community and in touch with nature. With a focus on kids and the environment, the founders set out to create an organization that would offer fun hands-on learning about relevant environmental topics with a goal of inspiring kids to be passionate about getting outdoors and helping the Earth.


Over the last two years, GreenTown Kids has grown into so much more. We’ve built a community of young families within our greater community. Not only have our kids made new friends, but we as their parents have made strong connections in our community as well. Our neighbors have become friends, and our city has become a home about which we care deeply.

GreenTown Kids selects local experts, engaging Eco Adventures, fun Learn & Play Events, meaningful Community Service Projects and Events around Indian Rocks Beach, Pinellas County, and the Greater Tampa Bay Area in harmony with our members’ interests, our group’s annual theme, initiatives, and our local environmental needs.

Greentown Kids Board

Meet our Board

Allie DeVore – President

Allie is a Florida native who spent much of her childhood on the beaches of Clearwater and Indian Rocks Beach. Her love of the environment and taking care of the Earth has evolved over the years from starting a school recycling program in elementary school to starting GreenTown Kids after law school. Along with GreenTown Kids, she also runs her law firm, Palm Legal, in Indian Rocks Beach. In her free time, you can find her enjoying the beach and outdoors with her husband and two adventurous boys, in the garden, or on the tennis courts.

Alexis Alvarez

Alexis is an Indian Rocks Beach native and spent all of her childhood at the beach and in the ocean. Becoming a steward for the environment was ingrained early on in her life, from “reef relief” dives to untangle fishing line from coral reefs to annual July 5th firework debris cleanups. She currently works in corporate environmental sustainability and in her free time you can find her somewhere in, near, or on the water!

Laura Whittle – Vice President

Laura Dixie found her love for nature as a young child growing up on a farm in Missouri with many animals to tend to and for swimming and playing on the water. 16 years ago the Florida beaches drew Laura and her husband to Florida and they decided to plant their roots in Indian Rocks Beach. As a young adult she enjoys horseback riding, hiking, paddleboarding and kayaking. She has always had a love for the outdoors and a passion to keep our planet, bodies, and mind healthy and wise. She and her husband own Rad Bikes, Beach, Surf & Rentals in Redington Shores, FL and have two precious and rambunctious little girls who enjoy cooking and gardening. 

Bonnie Poznan

Bonnie discovered Indian Rocks Beach over 15 years ago and moved with her husband and two teenage daughters to Indian Rocks Beach a few years ago. Bonnie joined GreenTown Kids shortly after her move, combining her interest in joining a community group and her interest in environmental issues. Bonnie’s interest in environmental issues began in college when she worked for a local environmental activist group.  While in law school, she was a law clerk for a company that was cleaning up and containing radioactive waste.  As a Girl Scout leader, Bonnie involved her troop in activities that encouraged environmental stewardship. These days, when she is not working or spending time with family, you may spot her cleaning up the beach on a sunset beach walk. She also enjoys running, kayaking, snorkeling, scuba diving, and traveling.

Ann Hanna – Secretary

Ann has lived in IRB for the past six years with her husband and two boys, Colin and Finn. She grew up in a small town in Connecticut, and some of her best childhood memories are of exploring the woods in her neighborhood. She loves outdoor adventures, learning about nature and traveling.  She is happy to be a part of GreenTown Kids, an organization that encourages children to get outdoors and learn

Dena Perkins, Treasurer

Dena grew up and has spent most of her life in Kansas. She attended college at the University of Kansas and lived in Prairie Village, Kansas until she moved with her family to Florida 3 years ago to experience beach life and warmer weather. Previously she helped create a Green Team at the Federal Reserve Bank of Kansas City while working there, and assisted with educating the staff and planning events related to several green initiatives.  Now that her family is involved in Greentown Kids, Dena enjoys meeting and working with other families to educate and move environmental issues forward in Indian Rocks Beach. Dena spends most of her time with her husband and two children, ages 8 and 5, and also enjoys running, traveling, and cheering for the KU Jayhawks.

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